Why P.U.F.A Aware? - Taura

Why P.U.F.A Aware?

Why P.U.F.A Aware? Understanding the Impact of PUFAs in Skincare

In the realm of skincare, the term "natural" often evokes a sense of trust and purity. However, not all natural ingredients are beneficial for our skin. One such group of ingredients under scrutiny is polyunsaturated fatty acids (PUFAs), commonly found in seed oils. At Taura, we believe in informed choices, and understanding the role of PUFAs in skincare is crucial for maintaining healthy, radiant skin.

What Are PUFAs?

Polyunsaturated fatty acids are a type of fat found in various seed oils, including sunflower, grapeseed, rosehip, hemp, and chia seed oils. While small amounts of PUFAs are essential in our diet for functions like brain health and inflammation regulation, their role in topical skincare is more complex.

The Stability Issue

PUFAs are inherently unstable due to their chemical structure, which contains multiple double bonds. This structure makes them highly susceptible to oxidation when exposed to light, heat, and air. Oxidation leads to the formation of free radicals, unstable molecules that can damage skin cells, leading to premature aging, inflammation, and compromised skin barrier function.

Even "cold-pressed" seed oils, often marketed as superior, are not immune to this issue. The oxidation process begins immediately after extraction, and by the time these oils are incorporated into skincare products, they may already be degraded, diminishing their purported benefits.

The Hidden Risks

Many skincare products, even those labeled as "natural" or "clean," contain high-PUFA seed oils. These oils are often chosen for their affordability and ease of formulation, not necessarily for their skin benefits. The oxidation of PUFAs in these products can lead to:

  • Accelerated Skin Aging: Oxidized oils can damage collagen and elastin fibers, leading to wrinkles and loss of skin elasticity.

  • Inflammation and Sensitivity: The byproducts of PUFA oxidation can trigger inflammatory responses, exacerbating conditions like acne, eczema, and rosacea.

  • Compromised Skin Barrier: A weakened barrier makes the skin more susceptible to environmental aggressors, leading to dryness, irritation, and increased sensitivity.

Seed oils to avoid in skincare

Is your skincare routine built on rotting oils? Check your moisturisers, balms and serums for the following ingredients. Note: We've listed the approximate PUFA percentage next to the product so you can easily identify the worst culprits.

  • Rosehip Seed Oil (70–85% PUFA)

  • Hemp Seed Oil (75-80% PUFA)

  • Chia Seed Oil (75-80% PUFA)

  • Grapeseed Oil (65–75% PUFA)

  • High-linoleic Sunflower Oil (60-75%)

The Cold-Pressed Myth

"Cold-pressed" is a term often used to suggest purity and minimal processing. However, this method does not prevent oxidation. Regardless of the extraction process, high-PUFA oils begin to degrade upon exposure to air and light. Thus, the term "cold-pressed" does not guarantee the stability or efficacy of the oil in skincare formulations.

A Better Alternative: Saturated Fats

Unlike PUFAs, saturated fats are more stable and less prone to oxidation. Ingredients like tallow, derived from grass-fed beef, have been used traditionally for their nourishing properties. Tallow is rich in fat-soluble vitamins and closely mimics the skin's natural oils, making it an excellent moisturizer that supports skin barrier function without the risks associated with oxidized PUFAs.

Taura's Commitment

At Taura, we prioritize the health and integrity of your skin. Our formulations avoid high-PUFA seed oils, focusing instead on stable, nourishing ingredients that support the skin's natural functions. We believe in transparency and efficacy, ensuring that every product we offer aligns with our commitment to your skin's well-being.


Understanding the role of PUFAs in skincare empowers you to make informed decisions about the products you use. By choosing formulations that prioritize stability and skin compatibility, you can maintain a healthy, resilient complexion.

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